"'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign)"

Founder of The Creative Business and creative director of three different international agencies, David Bernstein has received one of the highest accolades from the industry, the Advertising Association's Mackintosh Medal for professional and public services to advertising. An important commentator, he is a frequent columnist, occasional broadcaster and regular speaker on the international circuit. He is also the author of five books: Creative Advertising - for this you went to Oxford?, Working for Customers, Company Image and Reality, Put it Together, Put it Across and In the Company of Green.

Ten chapters: Art and advertising, Advertising develops, Poster rules, The creative challenge, The strength of outdoor, Images and words, Brand and consumer, Beyond the billboard and The future. Foreword by John Hegarty, introduction and postscript, notes, bibliography, picture credit list and index.