Author(s): Steven Heller

General Design

Take a stroll down the aisles of America's toy store. Bolstered by a booming consumer culture, the 20th century saw U.S. toys become a commodity that would enthrall children for generations. This comprehensive catalogue gathers 100 years of ads selling all-time favorites and forgotten fads--everything from science kits, frilly dolls, and baseball mits to decoder rings, air rifles, and video games.